ABOUT RODEN

RODEN is a London-based marketing and talent agency founded by Abbie Roden Sandbach, an experienced marketing strategist and photographer. After graduating from the University of Kentucky with a degree in Marketing, Abbie spent five years in New York working in-house for The Frye Company, leading social media strategy and building relationships with creators and tastemakers across the USA. Her background in both marketing and photography continues to shape RODEN's content-led approach today.

RODEN has two specialist divisions: BRAND and TALENT.

RODEN's BRAND division specialises in photography and content creation, influencer marketing, events, and brand experiences, helping brands connect with audiences through culturally relevant campaigns both online and offline. From campaign photography and social-first content to influencer partnerships, activations, and events, RODEN creates work designed to generate awareness, engagement, and results. RODEN has worked with brands including M&S, OFFICE, Reserved, With Nothing Underneath (WNU), FRYE, Cisco Live!, Marc Jacobs, TRIP, JSHealth Vitamins, and DASH.

In 2022, RODEN launched RODEN Talent, a talent division led by Lucy Bayliss, offering a fresh approach to creator management and brand partnerships. RODEN currently represents six creators: Polly Newman, Tanya Burr, Patricia O’Dwyer, Xanthe Ross, Xinye Liu and Jo-Ann Alari. Our Talent have worked with brands including eBay, Sézane, RIXO, ME + EM, Land Rover, Glossier, Google, and Free People. 

RODEN is sister company to amie (@drinkamie) and Weezie’s (@weezieslondon). 

Together, the two divisions provide brands with a unique all-in-one offering, combining marketing services, talent, content, events, amie wines, and RODEN's spaces in Eccleston Yards: amie wine studio and Weezie's.