ABOUT RODEN

RODEN is a social-first marketing and content agency. We work with brands in the UK and USA on social media strategy & management, photography, Reels & TikTok creation, and influencer marketing.

RODEN offers clients a range of packages, everything from a one-off shoot, to a one week consultancy, to a full-scope monthly retainer. RODEN has worked with brands such as Cefinn, FRYE, CiscoLive!, Seraphina, Marc Jacobs, REN Skincare, Estée Lauder, TRIP, JSHealth Vitamins, DASH, With Nothing Underneath, and many more.

In 2022, RODEN launched a talent division — RODEN Talent — offering a new approach to traditional talent management. In addition to traditional talent management, RODEN offers an all-in-one package for talent & influencers; on top of securing traditional brand partnership deals, we also offer photography & content creation services, videography for Reels & TikTok, social media strategy, feed curation, and more.

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Abbie Roden Sandbach is an experienced social media strategist with a unique background in both digital communications and photography.

Abbie graduated from the University of Kentucky with a Bachelor in Business Administration, Marketing before living and working in Manhattan for 5 years where she worked in-house for The Frye Company, leading social media strategy, and creating and nurturing relationships with many influencers across the USA. Abbie relocated to London in 2018, and launched RODEN in 2019.

In 2020, Abbie built, created and launched her wine brand, amie (@drinkamie), with her husband and business partner, Will.

RODEN is the sister company to amie and VIND.