MARKETING & BRAND LEAD — AMIE WINE LTD
12-month FTC, with opportunity to extend | Full-time, London-based

Start Date: January 2027

ABOUT

amie is RODEN’s sister brand.

AMIE WINE LTD is an independent wine and hospitality business founded in London. Our brands include amie, Weezie’s, amie wine studio, alongside our growing portfolio of other wine brands.

amie is our wine brand built on friendship -- a wine for friends. Founded in London in 2020, amie is now stocked in retailers including Ocado, John Lewis, Selfridges, Whole Foods and Bayley & Sage, and poured at hotels and restaurants across the UK. We also export to several international markets.

amie wine studio is our wine bar and creative space in Belgravia, while Weezie’s is our neighbourhood pizza restaurant, bringing together pizza, wine and good times.

We’re looking for a passionate and driven Marketing & Brand Lead to join our ambitious team on an initial 12-month fixed-term contract, with the opportunity to extend.

The role will cover maternity leave for two members of our team and will take the lead on marketing and brand strategy across AMIE WINE LTD brands during an exciting period of growth for the business.

We’re deliberately keeping the role open in terms of seniority. You might be a Marketing Manager ready to take on more ownership, an established Brand or Marketing Lead, or someone more senior looking for an exciting 12-month role. What matters most to us is finding someone commercially minded, creative, strategic, proactive and ready to take ownership.

THE ROLE

This is a full-time role based in London. You’ll lead marketing strategy and brand-building activity across amie, Weezie’s, amie wine studio and our wider portfolio of wine brands, working across digital, content, events, partnerships, hospitality, retail and trade.

You’ll work closely with our co-founders, Commercial Director, creative marketing team, and our sales and ops teams to shape and deliver the marketing strategy across the business.

This is both a strategic and hands-on role: we’re looking for someone who can see the bigger picture, build the plan, and then get stuck into making it happen.


KEY RESPONSIBILITIES

  • Own and execute the marketing calendars across our brands — planning and delivering across product launches, seasonal moments, retail activations, events, partnerships and key brand moments

  • Lead overall brand and marketing strategy across amie, Weezie’s, amie wine studio and our wider wine portfolio

  • Plan, create and optimise email marketing campaigns using Klaviyo – including audience segmentation strategies – to deliver personalised, high-performing content that drives customer retention, conversion and brand loyalty

  • Oversee and maintain our Shopify websites, ensuring that content, products and key brand information are consistently up-to-date

  • Lead strategy and execution of social content across TikTok, Instagram and LinkedIn

    • Work closely with our social media and content team, including content planning, creative direction and briefing

  • Develop creative campaign concepts and bring them to life across digital, social, retail and IRL

  • Support trade marketing, including retailer launches, POS and activations

  • Plan and activate events, pop-ups, tastings and sampling opportunities across our wine and hospitality brands

  • Provide strategic direction for sampling and partnership opportunities across retail, offices, community and brand partners

  • Support online retail strategy, including Ocado

  • Support the Sales team with retail decks, presentations and marketing collateral

  • Identify and lead brand partnerships, press opportunities and collaborations

  • Lead influencer and creator strategy, including organic gifting and relationship-building

  • Brief and manage creatives, including designers, photographers and videographers, as needed

  • Work closely with our hospitality teams on marketing activity designed to drive awareness, bookings and footfall for Weezie’s and amie wine studio

  • Report on performance across key marketing channels and use insights to help shape strategy

  • Manage marketing budgets and ensure activity is commercially effective

  • Be an all-round brand guardian — making sure everything we do feels on-brand and intentional across each of our brands

WHAT WE’RE LOOKING FOR

  • Not a freelancer! This is a full-time, London-based role for an initial 12-month fixed-term contract

  • A brand and team cheerleader, with a can-do, positive, enthusiastic attitude - ready to hop in, get going, and get things done

  • Strong marketing and brand experience — ideally within a challenger FMCG, food, drink, hospitality or lifestyle brand

  • We’re open on seniority: you could be stepping up into a lead role or already operating at a more senior level

  • A genuine love of brand-building and storytelling

  • A strong understanding of content and social — particularly Instagram and TikTok

  • Strong commercial instincts and an understanding of how marketing can drive awareness, engagement, footfall and sales

  • Experience planning and delivering events, partnerships and brand activations

  • Highly organised and self-motivated — able to plan, execute and report independently

  • Comfortable managing multiple brands, projects and priorities at once

  • Confident taking ownership, making decisions and working autonomously

  • Creative and curious — you’re full of ideas and up for trying new things

  • A love for wine, food, hospitality and lifestyle brands - ideally you’re already a fan of what we’re building

NICE TO HAVE (BUT NOT ESSENTIAL)

  • Experience working across multiple brands

  • PR experience, with a strong network of contacts

  • Experience within wine, drinks, hospitality or FMCG

  • Experience with Klaviyo and Shopify

WHY WORK WITH US?

  • Be part of a smart, fun and passionate team

  • Take the lead on marketing across a growing portfolio of wine and hospitality brands

  • Work across everything from brand-building and digital to restaurants, retail, events and new launches

  • Real autonomy and the opportunity to have an impact across the business

  • Opportunity for the role to extend beyond the initial 12-month contract

  • Free Barry’s // Psycle classes in Eccleston Yards

  • A generous wine discount!

To apply, please send your CV and a note on why you’d be a great fit to jobs@roden.agency. Please use Subject: “Marketing & Brand Lead”